Gender Bias

A large amount of early research has been conducted on the biological differences between males and females; however, focus has shifted to environmental and social factors that may influence the gender gap in STEM subjects. The Eccles et al. Value Model, developed in 1983, considers motivational factors related to decisions regarding educational and career choices. Some of these factors include self perceptions, social variables and environmental factors Oacobs 2005, AAIJW 2005).American culture and society may influence how students view themselves, inherently contributing to the gender gap found in the STEM areas. According to the American Association of University Women (AAUW), many studies have confirmed the negative impact that stereotypes have on students (Hill, C. et al. 2010). Gender differences within math and science develop early in adolescence (Sleeker & Jacobs, 2004). There are many stereotypes and social stigmas that contribute to the reasons that boys may perform bette r in STEM fields than girls. One common stereotype the arts.The cultural stereotype may encourage girls to believe that math and science are not intended for them and in turn affect activities and career aspirations (Cvencek et al. , 2011). The Implicit Association Test was developed to â€Å"measure implicit attitudes and beliefs that people are unwilling or unable to report† (Project Implicit, n. d. ). Approximately 70 percent of IAT tests revealed stereotypes associating science with males more than females (Nosek et al. , 2009). Researchers at the University of Washington adapted the IAT to conduct a study on children ages six to ten years old.The test focused on gender identity, math-gender stereotype, and math self-concept. The results showed that by second grade, girls showed a weaker identification with math than boys, confirming the stereotype that math is for boys Cvencek et al. , 2011). Another study utilized the IAT to contrast science and liberal arts, and found that women who associated males with science were least likely to pursue science, and males with similar stereotypes were more likely to pursue science (Smyth, n. d. The study validated the link between stereotyping and self- efficacy. This is evidence that American culture may influence the way children view themselves related to subjects learned in school. Fear of poor performance in the classroom may also contribute to lack of interest in math and science. A study onducted in 2010 by the AAUW, focused on college students with similar math abilities and divided them into two rooms. The first room was advised that men outperform women on the test, while the second room, was told there was no distinction in performance. Gender Bias A large amount of early research has been conducted on the biological differences between males and females; however, focus has shifted to environmental and social factors that may influence the gender gap in STEM subjects. The Eccles et al. Value Model, developed in 1983, considers motivational factors related to decisions regarding educational and career choices. Some of these factors include self perceptions, social variables and environmental factors Oacobs 2005, AAIJW 2005).American culture and society may influence how students view themselves, inherently contributing to the gender gap found in the STEM areas. According to the American Association of University Women (AAUW), many studies have confirmed the negative impact that stereotypes have on students (Hill, C. et al. 2010). Gender differences within math and science develop early in adolescence (Sleeker & Jacobs, 2004). There are many stereotypes and social stigmas that contribute to the reasons that boys may perform bette r in STEM fields than girls. One common stereotype the arts.The cultural stereotype may encourage girls to believe that math and science are not intended for them and in turn affect activities and career aspirations (Cvencek et al. , 2011). The Implicit Association Test was developed to â€Å"measure implicit attitudes and beliefs that people are unwilling or unable to report† (Project Implicit, n. d. ). Approximately 70 percent of IAT tests revealed stereotypes associating science with males more than females (Nosek et al. , 2009). Researchers at the University of Washington adapted the IAT to conduct a study on children ages six to ten years old.The test focused on gender identity, math-gender stereotype, and math self-concept. The results showed that by second grade, girls showed a weaker identification with math than boys, confirming the stereotype that math is for boys Cvencek et al. , 2011). Another study utilized the IAT to contrast science and liberal arts, and found that women who associated males with science were least likely to pursue science, and males with similar stereotypes were more likely to pursue science (Smyth, n. d. The study validated the link between stereotyping and self- efficacy. This is evidence that American culture may influence the way children view themselves related to subjects learned in school. Fear of poor performance in the classroom may also contribute to lack of interest in math and science. A study onducted in 2010 by the AAUW, focused on college students with similar math abilities and divided them into two rooms. The first room was advised that men outperform women on the test, while the second room, was told there was no distinction in performance.

Prisoner Without a Name Book Review Essay

Prisoner without a Name, Cell without a number is a melancholy novel that expresses Argentina’s terrorist state. Jacob Timerman, a well respected man of Argentina, an editor of a well know Argentinian paper, La Opinion, tells the audience his story of the terrorist state of Argentina from 1967-1978. His gripping novel both describes his personal experience being kidnapped by terrorist, while he tells us about the condition of the terrorist state of Argentina. His book is important because it tells a first hand account of the fear, the distrust, and the mere insanity of conditions in the country of Argentina during its darkest time. In Timerman’s first chapter, he opens by describing how he lives (though being locked up in a cell is not living) while being locked away in an unknown location (p.g. 4). He first describes his own â€Å"cell†. He is extremely descriptive and the reader can feel as though they are in his small, narrow, cold, wet cell. He tells his audience of a little crack in the wall, his only ventilation and only source of light, in such little detail, yet the reader can understand his isolation from light, the outside world, and his family. Timerman describes the crack as a â€Å"faint glow, night and day, eliminating time† which represents his unwilling determination and hope for freedom. Timerman’s first chapter also gives the reader a sense that through all the events he has under gone, he still remains the same strong willed person (under the circumstances) he was as he is described in the rest of the book. In addition to he crack in the wall, Timerman describes an encounter with another prisoner when the eyehole of his cell accidentally left open by the guards. He describes his encounter with such passion and emotion, yet they do not say anything,, only stare at each other. Timerman describes how their movements, their eyes blinking, represented emotion and passionate communication between the two of them. For in these conditions seeing someone who is in the same situation and somehow communicating with them was extraordinary for Timerman. This encounter that he describes is an important aspect of his book, in that it represents an encounter with another person struggling through the same pain, and same tourture that he is experiencing. This can be looked at as a simile towards the conditions in the country of Argentina. After Timerman describes his torture and isolation while under imprisonment, his next chapter tells us about the chaos that has under gone in Argentina, and her government. He explains to the readers that there are two sides in this civil war between the two parties of government, and describes all of the violence that has occured as a by-product of this war. He tells us of his encounters with the hysteria before he was kidnapped, and the disarray that was upon Argentinians. Timerman uses a quote by Luis Borges that was very interesting and nsightful, claiming that â€Å"the Argentine is not a citizen but an inhabitant; that he lacks an idea of the nation where he resides , but views it as a territory†¦Ã¢â‚¬  which is an understandable view. The people of Argentina, as Timerman describes, are scared of their government and the terrorism that is upon them. Timerman describes Argentina is such a state that there is no government, and, that the government is corrupt and that there is no trust authorities. Timerman, throughout the book, tells about mothers, fathers, relatives, and friends coming to La Opinion asking to write a letter about their loved one going missing, yet he further explains in almost every instance, that he could not do anything about it because it could get him executed. Timerman, throughout the book, always described his reasoning and perspective, in that, he said he wanted to help those people that came looking for help, yet he was already pushing his luck writing articles that no other paper would dare to write. Timerman tells the read that during his position as editor at La Opinion he received many death threats and hostile remarks due to his articles in his paper being to left sided, or too right sided political view. Yet Timmerman tells the reader that his intensions where not to support either side, but to write about the truth about what was going on in Argentina. He also wanted to stop this terrorism and find a way to halt this insanity. Timermans book does an amazing job at telling two stories, his story of survival during imprisonment for multiple years, while also telling the reader about the irrationality and absurdity of Argentina’s â€Å"government†. Though the book takes place in Argentina, those who read it will understand the universal application. It could happen else where, and that is why it is an important book to read, understand and take in. Timerman, in his book, is a witness for the rest of us.

Large system in social work Assignment Example | Topics and Well Written Essays - 250 words

Large system in social work - Assignment Example The varieties of the housing units in the city serve the mixed population that comprises the low, middle, and high-income social classes. Hence, Cleveland is an inclusive city for every citizen because the housing services are affordable. Cleveland is a business hub in the entire Ohio state. The city hosts corporate headquarters, banks, sales offices, major divisions, and affiliates. Given the strategic positioning and the natural attractions such as the Emerald Necklace, Cleveland Metro Parks Zoo, and Rocky River Reservation, the city thrives on tourism and hospitality industry. Major hotels and tourist resorts in the city include Radisson Hotel, The Westin Cleveland, and Wyndham Cleveland hotels. The facilities are a reflection of the vibrant business environment. Besides, Cleveland has magnificent shopping centers including the West Side Market, Pennello Gallery, and Old Arcade. The facilities give shoppers opportunities to explore a collection of present and historic commodities. In addition, Cleveland is home to finest manufacturing industries like Skylines Canvas and Kay Chemicals (Cleveland: Economy,

Child Development Junk Food Essay Example | Topics and Well Written Essays - 750 words

Child Development Junk Food - Essay Example Increasing rate of obesity, lower IQ, excessive use of artificial flavours, and the increasing rate of heart diseases, excessive blood pressure, and diabetes and cholesterol variations among the children give warning about the dangers of junk foods and it underlines the fact that junk foods have an effect on natural growth of children and it creates barriers in development process. Excessive use of junk foods affect development process and some studies endow with evidence that a considerable rate of difference in IQ level between children who practiced fast foods and children consumed vegetables and fruits. Jenny Hope rightly remarks; â€Å"Children who eat more chips, crisps, biscuits and pizza before the age of three have a lower IQ five years later, a study showed† (Hope, 2011). Young children who followed junk foods forced to accept more fat in their body and they get few vitamins and nutrients. Consequently, their brain never develops to optimum level. Children having low er IQ level show poor academic performance in their learning activities. Sooner or later, they feel practical problems in acquiring various skills like critical thinking, problem solving, decision making, listening, speaking, reading and writing. In case of physical health, junk foods put in severe health problems such as, obesity, depression, diabetes, and heart diseases. Generally, fast foods contain excessive amount of artificial flavours, colours, preservatives and other chemicals. All the above mentioned chemicals are not useful for human body. In addition, a child’s body is not capable to handle these chemicals. Development in scientific technology provides new facilities for cooking and these technological changes often forced the people to create a new food habit. â€Å"These innovations contributed to a shift away from home-cooked meals toward processed food, thus increasing obesity† (Paxon, 2006, p.71). Healthcare officials and doctors have forced to practice improved diet through consuming fresh fruits, vegetables and grains. Obesity and related overweight problems create critical health problems in a child’s life. It negatively affects child’s academic performances as well as physical growth. A recent study reports that approximately 30 percent of North American children are obese. The report also mentions that â€Å"In general, children eat too much, and much of what they eat is unhealthy† (Health in Motion, 2008). Unlike North American children, immigrant children consume few processed foods and eat more fresh foods and vegetables. As a result, immigrant children always keep better performance in their health than other children. Another significant problem is that junk foods have been connected to cholesterol and it paves the way for high blood pressure because of excessive sodium content. High blood pressure increases the possibility of heart strokes and related heart diseases. Overwhelming use of processed fo ods creates barriers in the process of digestion and human body always forced to spend maximum energy for digestion. Discussions about the value of junk foods have acquired serious attention among the doctors as well as in media. Consumers are not aware about the quality of these processed foods and often used worst items. Producers of fast foods used high amount of sugar content which gives unusual fat in human body. The online article entitled; Eating Junk Food

The Role of Managers in Motivating Employees Essay

The Role of Managers in Motivating Employees - Essay Example Reward schemes are recurring themes in research literature, with Milne (2007) identifying that reward and recognition programs impact motivation and performance positively. Rewards, however, do not necessarily have to come in the form of cash payouts. One organization, Snowfly, a consulting organization in Wyoming, has utilized company technologies to create a reward scheme set-up like a Las Vegas game in which employees, when they reach high performance targets, have opportunities to win small cash bonuses or other benefits such as time off from work (Stern, 2007). Setting up such a system would require manager intervention and persuasion, as part of negotiation tactics, as a further advocate for employee reward. Other companies, such as Blue Cross and Blue Shield of Portland, Oregon, believes that these reward structures have improved overall organizational performance and reduced turnover rates in the process (Stern). Â  Even though the administration of the reward schemes would be a responsibility of human resources or information technology, a modern manager recognizes different business models available for motivating employees and works to ensure that these systems are incorporated into the modern business environment. A middle manager would likely report to senior members of staff, therefore they have the ability to create organizational change by persuading senior managers, who might be concerned about costs associated with low performance, to implement a new motivational reward system. Suggestions for the Manager

Problem In the Field Essay Example | Topics and Well Written Essays - 1500 words

Problem In the Field - Essay Example According to Riley (2012)1, the main purpose of accounting is to report on entities’ financial position and to show the financial performance of an entity over a particular period. Accounting information has a wide scope of users. These users consist of shareholders, government, creditors, suppliers, customers, public, employers, competitors, investors and managers of a business or an organization. Due to its wide scope of users, accounting information plays an important role in influencing various business decisions made in industries, companies, government offices and business entities. Accounting process follows numbers of values that enable accounting information to be reliable and useful to users. The essential ethics in accounting include honesty and integrity, faithfulness and trustworthiness, dependability and reliance and ability to care for others (Connell, 2002). 2 Accounting provides many benefits to users in different areas of the economy in Today’s World. First, accounting information and knowledge is widely used in all job specialties. Auditors apply accounting techniques in studying financial statements in the process of evaluating integrity and accuracy of enterprises. Secretaries use accounting information in carrying out different tasks in their organizations. For example, secretaries manage check books and order statements in different companies using accounting knowledge. Executives also use accounting information in financial statements in judging performance and success of companies and organizations. Executives use accounting information in determining growth rates of their companies and the profit margin obtained. Accounting information and techniques are important for individual and personal benefits. Use of accounting information enables individuals to assess, manage and control personal finances adequately. In addition, individuals may apply accounting techniques and

Write a team paper about the economic history of a Canadian town or Term - 1

Write a team about the economic history of a Canadian town or city of your own choosing - Term Paper Example Furthermore, Ontario is the main manufacturing centre with many industries ranging from communication technologies, automobiles, pharmaceuticals, biotechnology and medical services. In the entire Northern America, Ontario has the largest jurisdiction in North America in terms of assembly of automobiles according to the available statistics, in 2011; Canada exported 88% of its produced vehicles most of them destined for the United States. In the same year again, Ontario made exports from its manufacturing industries worthy $258 billion (Ontario, 2014). In terms of employees, Ontario has a higher number of employees in its manufacturing industries compared to Texas and California. In the agricultural sector, Ontario has got the first class farming lands in the entire country and there are about 51,950 farms according to the 2011 census. When translated in the entire country, they make about a quarter of the entire productive land in Canada. The main production from Ontario’s agr icultural sector include, flowers, cash crops, fruits, dairy and beef cattle farms, ornamentals, and vegetables (Ontario, 2014). The forestry sector also contributes to Canada’s economy; it supports the standard of living to about 53,000 people. In mineral production, the city produced a revenue of $10 billion dollars in 2011 (Ontario, 2014). The economic history of Ontario dates back to 12,000 years before the arrival of the European settlers. The Iroquoian and Algonquian had settled on Ontario in the past 12000 years (Ontario, 2014). In early 1600s, both British and French colonist started arriving to work in Ontario (Ontario, 2014). After the 7 year old war from 1756-1763, most of the land had been grabbed by the British settlers. This area was later named the province of Quebec that covered Ontario, Part of the United States, and Quebec. Immediately after the revolution, most of the Americans loyal to the British settlers moved to Ontario (Ontario, 2014). Later, Ontario was

Cultural communication Coursework Example | Topics and Well Written Essays - 750 words - 1

Cultural communication - Coursework Example Daley considers himself as constructive participant of the society and characterizes professor as having lack of courage and personal power. Daley says that mother’s role in bringing up the sons cannot be negated, as they are the one who enable their sons to be a part of society and develop into men. Daley’s Council Speech expresses a code of honor. The code of honor that is described in the chapter, Mayor Daleys Council Speech, deals with consideration of an individual not as an individual but as a part of a larger group. It also differs with different cultures of communication. In Daley’s culture, there was a custom, whenever men insulted each other or passed negative remarks on each other, they were at once ready to take off their cloaks, which depicted towards their lose of control in terms of temperament. They wanted to fight the other person because of his offensive comments and during their fight or before the conductance of the fight, their mothers used to intervene so that they could drag their sons backward in order to stay from the fight. Code of honor is related to cultural code of communication. Daley followed his code of honor by being infuriated by the comments of Richard Simpson, after which, he responded in the same fashion, as was a custom of his culture. He described mother’s role as constructive because she used to stop her sons from fighting. Code of honor also dealt with the superiority in debate and warfare. Daley adhered to the moral as well as instrumental aspects of the code of honor. The written speech looked very informative related to the speech of Daley but audiovisual evidence in the form of the film, Daley, helped a lot in understanding the whole idea behind the infuriation of Daley and the offence of Richard Simpson. It is generally said that audiovisual depiction of something is more comprehensive

Service Management Assignment Example | Topics and Well Written Essays - 3750 words

Service Management - Assignment Example In the inventory management, the risks comprise of the absence of inventory management system, inventory theft and unauthorised dispatch. In the purchasing, the risks include unbudgeted purchases and unauthorised purchases. Verification has been defined as confirmation of the system along with the data accuracy (Matthews and Shilling, 2008, p. 12).Numerous organizations prefer to put in place a strong sales verification process. In which, sale is cross checked and verified by someone other than the salesperson. Verifying and inspecting sales on a routine basis ensures that sales is appropriately recorded and is properly reflected by the accounts. However, LomaxLenses has not put in place this very important sales verification process. The company has been performing well and healthy sales forecast has been made but in the absence of any strong checks on the sales, the company faces strong sales risks and may be experiencing unhealthy business continuity. Actual monthly and annual sale information will not be available. In which, it would be considerably difficult to ascertain number of units sold during a particular month or year. Subsequently, this would create a situation in which annual financial statements would not be correctly developed and announced. Even if, the financial statements are prepared, the auditing firm may raise many questions about the accuracy of the sales figures and the number of units sold in the particular period of time. Hence, the company would be heavily affected by the severe effects of the absence of sales verification process. The risk score of absence of verification is eight out of ten, which is eighty percent. The rationale behind suggesting the risk score is that the company has not put in place the sales verification process in the company. Although it is using e-business structure, the chances of accurate and representative data remain marginal. Inspection team

Greek audience Essay Example for Free

Greek audience Essay The minds of modern theatre goers are somewhat lazy compared to their Greek counterparts, hundreds of years ago. Today we go to a play and at best mope and follow the story, we remain silent throughout and maybe the most analytical and critical of us will have some thoughts on the screenplay. The Greeks however had a rapport with the play, they watched every move, and got behind every line especially in tragedy. The reasons why this occurred are as follows: Modern plays fall into the category of illusion dramas. The Audience are invisible spectators of others lives. The characters are made to look and act convincing, so a king will be dressed ornately, a girl will actually be small girl, and a cowboy will sport a Stetson and colt 45. The audience have everything made up for them and so they find it easy to fall into the illusion and just watch. Greek Theatre is conventional drama, the characters are often not in costume and symbols merely indicate who was who in the play. For example a king may wear a simple crown on his head. In Greek drama all the actors wore masks. All these factors made it very demanding on a Greek audience to follow the play before them. In effect they are forced to watch very carefully and a rapport is developed between the audience and the play. This audience got very vocal during a performance, which is all part of the rapport. Today we go to a theatre and maybe watch a play, which we have never seen, Greek plays were all well known stories, and the themes and issues were well known to the audience. The lack of a surprise element means the audience watches the play with a critical eye seeing how well the play was done, and also whether dramatist has inserted a moral or political issue. This is illustrated in The Aeneid, Virgil makes Aeneas a ancestor to the Roman race. Iulus who was his descendant was directly linked to Julius Caesar the dictator of the time. By doing this he legitimises the history of the peoples past, and they look upon the story in a new light. The Aeneid would be politically interesting to the average Greek due to the Carthaginian wars. Even the mention of Carthage would have alerted the audience and they would be pleased to see that the city was raised to the ground The issue of morality, as I said is often explored, and personified in a character, Was Oedipus immoral? The Greek audience would have to think hard over this tragic question. On the one hand he wasnt because he didnt know what he was doing, but yet he was cursed and destroyed like an immoral person. This is where the tragic element lies, the audience would feel for him and pray that they themselves dont suffer a similar fate. On the other hand he was impious, which was highly immoral in Greek times, and this is an issue I will cover later in my essay. Greek theatre however is full of tense and surprising moments. During Oedipus the king, Jocasta was aware that Oedipus was going to find out his fate. The scenes here were very tense. The audience would get behind it and voice their excitement. The best dramatists when they put on the play will include dramatic irony in the play. The whole Oedipus the king is based around this. The audience aware of his fate watch him squirm to his doom, because they know and cannot stop it happening makes it even more tragic. When Tiresias the prophet enters, Virgil creates many references to blindness and confusion, all reflect Oedipus state, as he doesnt know the truth, but is highly ironic because the blind priest is the only one aware of the imminent danger. As I have illustrated the last thing a Greek audience is going to do is to sit silently through the play. They would murmur to each other, gasp, sometimes-even cheer at the action unfolding before them. The whole experience would be more than just a trip; it is more a moral lesson, and a place full of high emotion reminiscent of a modern church. The Greek audience would be very religious people; the whole theatre experience was infact an act of worship, and it was regarded the right and duty of every citizen to attend. In the theatre a statue of Dionysus was present adding to the religious undertone. Having establishes the religious importance of the theatre; it is understandable how the audience have issues of morality and respect to the Gods on their minds. When Oedipus is impious, this is considered highly immoral as he had full control over his actions unlike his other actions. Everyone was expected to attend the theatre, and even those who couldnt afford it were paid for by the state. One can only imagine but the atmosphere was full of people from all walks of life. It is said there were around 14000 people in the oval shaped arena sat all round, this is almost like a modern day football match. The huge social importance of the theatre can be seen and understood from this, people went there to share ideas with friends, see friends, and meet people. I can imagine that because of all these factors and variety of people, the theatre was a very interesting place. People would obviously have different motives for going but it is established that it was more than just entertainmen t.

Working in Partnership in Health and Social Care

Working in Partnership in Health and Social Care Introduction: The term â€Å"Health and Social Care† is related to those integrated services, which are provided from health and social care. That means they should provide people all of the services that are related with health and society. This term can also mean that, it should be taken as a vocational and academic course from various kind of academic and vocational level such as A-Level. Biology, Nutrition, Law and social policy, Ethics, Nursing, Social and educational activities and many others types of courses also allowed as the part of health and social care. Working in partnership is the work which is done by many people. When people doing same work with partners at a same time is known as working with partnership. When a task is about health and social care is usually known as working in partnership in health and social care. They work for people in health and social care sectors and provide facilities. The age of medical revolution of health care over many years ago were deled with very little importance. Even till about 20th century, the condition of medical awareness has startled people very much, they know that social health care services are only provide for dirt-poor people that means for those people who can’t give a better life because hospitals are expensive and also demanded for wealthy people. But at this time people can understand and they also know that these services are provide for all kind of people an working in partnership for health and social care make it more easy. TASK 1 1.1: Philosophy of working in partnership in health and social care services: (a) Concept of partnership: The main concept of working in partnership is sharing. It is actually pointed by respect for one another, right to information, competence and value accorded to input from each and everyone. As summary, every partner is seen as having to contribute with something, share of power, every decision is taken by discussion jointly, and roles are not respected but also backed by legal and moral rights. There are few other philosophies in working in partnership that marked partnership working. These philosophies are empowerment, freedom, humanity, impartiality, honesty, equity, trust, and respect. There should be much key point to mark different of partnership: Shared learning Cooperating Teamwork Collaboration Joint education Joint practice Working with discipline Participating and also should be more point. †¢ Levels of learning, teaching and assessment of working with partners: There should confusion about the meaning of the term â€Å"partnership† because of variation in approaches to the learning, teaching and assessment of partnership work. That’s why we have to particularly clear about the use of this term here. Here marked many types of partners in work field: Student and user in social work Educator and student Educator and stakeholder including users Assessor and stake holder including users Employer and practitioners Higher-education institution and stakeholder Student from social work and from another profession Student from social work with others on same program Educators from social work academics from other discipline (b) Philosophy: Working in partnership, both of two across social care and with service users has been a relentless theme of the health and social care modernization agenda. Despite of a relatively evidence base which is underdeveloped, the development of these partnerships has continued to feature in recent policy. The concept of ‘partnership’ and ‘collaboration’ have become amongst the critical themes of Labor’s policy, particularly in respect TASK 2 2.1: models of partnership working across the health and social care sector: It has been said by the Government that this passed program will be based on the principles of freedom, responsibility and fairness and also the 1st priority of the government will be to reduce the shortage and restore economic growth. Locally, the way of the public sector in the Cambridgeshire has been engaging in discussed by partners with work together. They recently agreed about the need to develop another new model of working in partnership for the county. Government priorities: In the coming years, public sectors will change importantly on an unexampled scale. This is referable in role to the decrease in spending necessary power brought about by the Coalition Government to decrease the national shortfall. There also exist another ideological shift – a rivet on a smaller land, and developing of power to a local level and also putting power into the hands of federal communities. The purposes and the responsibilities of all of levels of Government are changing. Following the issues of the alignment’s agreement of impotencies for their parliamentary term, officers have been evaluating of overall proposals as well as starting to analyses the potential significance. This part sets out many of the main significance for the partnership as a consequence of the policies so far plans by the Government. Proposal of local government: A number of proposals was included by the Coalition Agreement for local Government. Government’s main priority is provincialism – developing of power to the lowest possible level. This could be to communities themselves in responsibilities of ‘Big society’ – outlined below. In each region, the government has take step to including the removal of the Government offices and removing large parts of regional government. Local Enterprise Partnership (LEP’s) was replaced in Regional Development Agencies (RDA’s) because of their more localization. A key role was played in promoting local economic development was played by LEP’s. LEP’s are wanted to be key in supporting economic growth and rebalancing of economy towards of private sectors and also in driving the delivery of infrastructure to support of growth. State for Communities and Local Government’s secretary has talked of adopting a ‘Tight/Loose’ approach. That means the Government will assume a very rigid approach on a very small number of policies area, as being loose in all others areas, in which they believes that they will promote more freedom for local government. They proposed to introduce a ‘general power of competence’ that will give the power to do anything that they wish and also not illegal to authorities. In theory they have already the power to taking steps in any way to improve the upbeat of their communities, although there have been many doubts about use of that power. Similarly, the Government has promised fewer rules of councils and a reduction in legal duties. The comprehensive Area judgment has been abolished, and there are no plans to remove it. In which this has received a welcome from many authorities, it also may not accomplished the efficiency saving intended. Big society: The big society was a played an important role to conservative policy area in the run up to General Election and is also being taken forward by the coalition government. For the Big society agenda, the government have outlined three Big strands: †¢ Social action †¢ Service for Public Reform †¢ Empowerment of Community This will be accomplished through three techniques: Decentralization Transparency Providing of finance Health: The secretary of state for health published the White Paper on 12th July 2010, â€Å"Equity and Excellence: Liberating the NHS†. This white paper contains a range of proposals, and also will point out Strategic Health Authorities and primary care trusts. Each local authority take the role of joining up the commissioning of local NHS services, health improvement and also for social care. They will therefore be responsible for: †¢ Encourage Integration and Partnership working between the NHS, Public health, Social and many other local services and strategies. †¢ Leading joint strategic needs judgments, and promoting collaboration on local commissioning plans. †¢ Building service changes and priorities partnership. Social care and disability: To make report within a year, the government has devoted to establishing a commission on long term care. They will aim to break down barriers between social care and health funding to incentivize preventive action.

Comparing Tragedy in Oedipus the King and Antigone :: comparison compare contrast essays

Oedipus the King More Tragic then Antigone   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Sophocles was a master of tragedy, thereÕs no argument there. But which of the 2 plays weÕve studied, Oedipus the King and Antigone, is the more tragic? I believe that Oedipus the King was more intensely tragic and I think that if I were to see a the plays Ã’back to back,Ó Oedipus would be the more likely one to rivet true emotions from me. I think OedipusÕ cathartic value can be seen clearly when you compare the entirety of the results in both plays.    In Antigone, she loses 2 brothers, and then a lover, and finally her life. Oedipus loses his self-confidence, his true father, his true mother, his Ã’adoptiveÓ father, his wife, his integrity, his people, and his sight. When you weigh the two, Oedipus is obviously the more tragic, in this one area at least. Certainly one must see that Oedipus goes through a more cathartic tragedy than Antigone when one looks at the circumstances under which the tragedy falls as well. Antigone knew full well that what she was doing was wrong. She knew that if she buried her brother bad things would happen and she was ready and willing to die. Oedipus on the other hand actually thought he was doing the city some good by searching out the killer of Laius. He thought everything was going to turn out just fine in the end, which makes his downfall that much worse. A point that also must be considered is hybris. Many people donÕt feel like they can relate to Oedipus because of his hybris, whereas Antigone is a very palpable sort of character, very down to earth and a Ã’peopleÕs heroÓ so to speak. She is strong, and willing to die for her cause.

Subversion of Class and Gender Roles in Jane Austens Persuasion Essay

Subversion of Class and Gender Roles in Jane Austen's Persuasion      Ã‚  Ã‚  Ã‚  Ã‚   In Jane Austen's Persuasion, Mrs. Croft makes but few appearances and delivers little dialogue.   Nevertheless, Austen gives her significant narrative and thematic importance.   Mrs. Croft provides a foil for several of the Elliots, while developing a commonality with the frequently ostracized Anne.   This bond between Mrs. Croft and Austen's heroine valorizes Mrs. Croft's radical views concerning feminism and marriage.   Beyond signifying a paradigm shift in such social morals, though, the roles of Admiral and Mrs. Croft allow Austen to subvert the dominant upper class culture.   By exhibiting superior but genuine manners, by demonstrating the complacency of the dominant culture, and by exerting their own counterculture, Admiral and Mrs. Croft expose both the foolishness and the artifice of their upper class acquaintances.      Ã‚  Ã‚  Ã‚  Ã‚   Austen clearly contrasts Mrs. Croft with Sir Walter, Elizabeth and Mary, and therein reveals the selfish and impractical nature of luxury, saying, "none of us expect to be in smooth water all our days" (50).   She admits to the confinement of a frigate, but notes that "any reasonable woman may be perfectly happy in one" (50, italics mine).   Meanwhile, Sir Walter cannot imagine life without "[journeys], London, servants, horses . . ." (10), and, for Elizabeth, "the sacrifice of one pair of horses would be hardly less painful than of both" (10).   Mrs. Croft thus highlights the Elliots' frivolousness.   The Crofts also illustrate Sir Walter's vanity, by moving his several looking glasses into storage, since Admiral Croft requires only one.   Similarly, Mrs. Croft exposes Mary's self pity, allowing us to co... ...ne Elliot as worthy not only of the noble relations of their family, but also of the superior culture of the Crofts.    Works Cited and Consulted Austen, Jane.   Persuasion.   1993.   Ware, Herts:   Wordsworth, 1996. Craik, W. A. Jane Austen in her Time. London: Nelson, 1969. DaDundo, Laura. "Jane Austen" Concise Dictionary of British Literary Biography. Vol. III. Detroit: Gale Research Inc., 1992. Harmon, William, and C. Hugh Holman. Handbook to Literature. Upper Saddle River, N.J.: Prentice Hall, 1986. Magill, Frank N., ed. English Novel: Richardson to Hardy. Pasadena: Salem Softbacks, 1980. Southam, Brian. "Jane Austen." British Writers. Vol. IV. Ed. Ian Scott-Kilvert. New York: Scribners, 1981. Tanner, Tony. "In Between: Persuasion." Persuasion. By Jane Austen. Ed. Patricia Meyers Spacks. New York: Norton and Co., 1995.   

Free Animal Farm Essay :: Animal Farm Essays

Animal Farm Essay The name of the book is Animal Farm, which is written by George Orwell. This book is about a farm with animals who dislike the treatment, and overtake the farm and overthrow the humans of the farm. As the revolution took place, two leaders came about. Their names were Snowball and Napoleon, whose main goal was to have nothing to do with humans, and bring communism into their society. "Napoleon was a large, rather fierce-looking Berkshire boar, the only one of those on the farm. He was not much of a talker, but with a reputation for getting his own way" (Ch.2, P. 25). "Snowball was a more vivacious pig than Napoleon, quicker in speech and more inventive but did not have the character depth that Napoleon did" (Ch.2, Pgs. 24-25.) Snowball was the one with the ideas like the committees and the windmill. He was a better thinker than Napoleon. When all the animals helped kick Mr. Jones off the farm, Snowball led the animals to the store-shed and served out a double ration of corn to everybody with two biscuits going to each of the dogs. Napoleon on the other hand was very selfish. He stole milk that was meant for everybody and drank it all, and he stole apples. He doesn't care about the work the animals do, just what would benefit him. For example, Napoleon comes up with the building of the windmill that would supply electricity so they would not have to work as hard. Napoleon was against this because he didn't come up with the idea. When Napoleon sees that Snowball is gaining more power with the speech of the windmill, Napoleon sends his dogs to chase Snowball out of the farm. After Snowball was chased out of the farm, Napoleon gains more power by saying Snowball was a bad person. He told the animals that Snowball was with Mr. Jones from the starting. (Ch 6. P. 72) "We will teach this miserable traitor that he cannot undo our work so easily." He is now saying that Snowball was the one who ruined the windmill, even though it was his idea. He called him a traitor. And when Napoleon couldn't do the trash talking, he sent squealer. "For we know now, it is all written down in the secret documents that we have found-that in reality he was trying to lure us to our doom" (Ch. 7 P. 80). He was telling all the animals that Snowball was a traitor and was with Mr. Jones, because of the Battle of the Cowshed.

Is There a Purpose of Life? Essay

Introduction Between ages, humans have metamorphosed to a different level with plethora of inventions and individual realizations, yet a universally acceptable answer to a prime question like ‘whether there is a purpose of life’ still remains as elusive as it had always been. Even the scientists too evade this question by saying â€Å"science can only answer ‘how’ rather than ‘why'† (Meaning, 2008). This state of affairs has divided three schools of thought – one, who says there is no purpose of life, two, who refutes the claims of the former and the third, who stays away from this debate. Thus this essay explores the views of the first and second schools of thought before coming to its own conclusion. There is No purpose of life. People who believe there is no purpose of life stress on objective evidence to build their premise. Since there is no concrete evidence of why life manifests in so many forms or procreates, it usually generates the inference that there is no purpose of life. There is no point in underestimating the collective intellect of the majority who find themselves clueless about what it could be the meaning and purpose of life mostly because they don’t find any. Even the in-depth analysis of life could only determine the processes, but not a valid reason behind it. After an exhaustive analysis of the question, NASA came to the conclusion that â€Å"life, all life, is the attribute of any system that is a) capable of replication, b) capable of every conversion in order to offset entropy and c) subject to the process of evolution†(Requadt, 2006) The prey-predator cycle ultimately turns to a level playing field where each living component shows its purpose as if either to utilize others or to be utilized by others. This cannot serve any clue as to why this game is going on, as the entire game is based on molecular activity at various levels, involving uncountable elements and processes under various time frames. Thus this enormity of the process itself defies any set principle to hint about any purpose behind all these. There is no tangible or universally acceptable proof that life stems from a single condensed form of power (as God or any superpower) that exists on and on even after the death of a living being. Thus the concepts like God creates living beings with a specific purpose or purposes are mere hypotheses backed by belief. Belief cannot be cited as evidence and therefore theories involving God as the creator of life also gets eliminated. The arguments placed by this school of thought clearly show that it does not allow any room to the individual human realizations regarding the purpose of life, as all humans do not certify such realization as commonplace experience substantiating the purpose of life on earth. This brings up one point to the fore – that the difference among humans in cognitive plane prevents them to achieve or align same kind of realization or understanding about life or its purpose and thus this school of thought indemnifies only the findings on the objective level. However, this seems too one-sided, because the significance of subjectivity in this issue is extremely important. There is Purpose of Life The other school of thought that admits about life having some purpose chooses to define it as something beyond ordinary comprehension and is â€Å"far greater than personal fulfillment† (Warren, 2004). This school relies on the model of superpower having its own purpose running behind creation and maintenance of the flow of life on earth. This school of thought recognizes individual experiences on cognitive plane and uses that to substantiate their claim while arguing about the limitation of humans or other living beings to capture the ‘big picture’ from objective angle. It is true that there is no dearth of instances that defies earthly logic, as for example, some accurate predictions done by individuals or someone claiming to receive some idea in dream or experiencing strange feelings that indicates the existence of a superpower. Discussion Since it is admitted that there are evidences regarding human inability to explain all the happenings on earth, it would be fair to say that if an issue (purpose of life) remains unresolved for so long, then it definitely hints at the inadequacy of knowledge that tries to define it. There is a distinct difference in analyzing a subject with limited range of knowledge (which is usually considered as rationality) and discovering or realizing something on cognitive plane. As for example, the purpose of life from the biological perspective is explicit; that it wants to maintain the identity of the form it takes (Luisi, 2008), though gradually metamorphosing to the tune of evolution. While this trait also takes place on the temporal plane of humans it cannot be explicit like its counterpart, as this development is intangible, where an individual reaches a new plane of realization on his/her own. While it is true that the individual account of any realization cannot be taken as a proof of the idea it presents, it cannot be ignored either. Then that would defy the process of development, which is evidenced by numerous human inventions that were initially considered as wild imagination of the individuals. However, individual account of any new experience on the cognitive plane is hard to inject into another individual to get the same result, mostly because of the difference in cognitive ability and consequently the great divide among individual perception on anything persists all along. Therefore, sporadic individual accounts of certain realization about the possible purpose of life, such as the accounts of some acknowledged great human beings who repeatedly told about a unique of discovery of our life’s connection with one supreme power, cannot settle the issue for once and all. As for example if someone says â€Å"the purpose of life is to recreate yourself anew in the highest version of the grandest vision you ever had about yourself† (Walsch, 1996), some will believe it, some will refute it and some will refrain from commenting on it. However, â€Å"not believing that there is a purpose of life will not prevent one from discovering it† (How to, 2008). Conclusion Primarily the question of whether there is any purpose of life commands the answer from the depth of perception about life. The above discussion clearly shows that the difference in cognitive abilities prevents humans to align their ideas about the purpose of life. While that seems disappointing, the increasing trend of overall temporal refinement among humans shows promise to settle this issue someday, as imagination and realization both command higher processing ability of   all possible inputs including he ones that even defy the reference frame of the living beings of the earth – that is, the reference frame of light. Over all it seems the discovery of the purpose of life depends on further manifestation of consciousness among humans or among the major part of them to establish it as a proven conclusion. References â€Å"Is there a real meaning and purpose to life?† Web document. Retrieved 2 April 2008,   Ã‚   from http://guide.gospelcom.net/resources/meaning.php â€Å"How to discover your life purpose in about 20 minutes†. Web document. Retrieved 2 April 2008, from http://www.stevepavlina.com/blog/2005/01/how-to-discover-your-life-purpose-in-about-20-minutes/ Luisi, L. P. (2008). â€Å"Does Science See A Purpose In Life?† Web article. Retrieved 2   Ã‚  Ã‚  Ã‚  Ã‚   April 2008, from http://www.cts.cuni.cz/conf98/luisi.htm Requadt, W.E. 2006. â€Å"The Meaning of Life†. Book excerpt. Retrieved 2 April,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2008, from http://www.rationality.net/meaning.htm Walsch, N. D. (1996).   Conversations with God: An Uncommon Dialogue. Putnam Adult,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1st edition. Warren, R. (2004). â€Å"Purpose Driven Life†. Zondervan Michigan, USA. Book excerpt.      Retrieved 2 April 2008, from   Ã‚  Ã‚  Ã‚   http://pddocs.purposedriven.com:8088/docs/pdl/samplechapters/woeaihf.pdf   

Abortion Should Be Illegal Essay Plan Essay

How would you feel if someone took away your ability to live? Imagine not having any say in whether or not you want to have a life. That is how aborted babies are treated, which is why abortion should be illegal. Abortion is the ending of pregnancy by the removal or forcing out from the womb of a fetus before it is able to survive on its own. If a woman decides to abort her baby, the baby cannot do anything about their life being taken away from them, and their entire future is demolished. Abortion is murder. The embryo is a person from the moment of conception. According to Shettles, â€Å"Scientists identify the first moment of human life as that instant when a sperm cell unites with an ovum or egg cell† (18). Most pro-choice supporters do not believe the fetus is a person until the first or second trimester. Pro-choice people do not think abortion is murder because they consider the aborted fetus a mass or cells or tissue (Shettles 20). Abortion is the taking of innocent human life, which is wrong under virtually any circumstances. See more: Basic Economic problem of Scarcity Essay An unborn baby is more than potential life. An unborn baby is meaningful human life that should not be considered expendable. After conception, no event occurs in the development of the fetus that indicates a change in the fetus from not being human to becoming one (Foster 33). Human life begins with conception. A middle-aged person, a teenager, and an unborn baby are all in stages of human life. Killing the unborn baby is no more justifiable than killing the two other people. Abortion is a practice that should be prohibited by law because it basically amounts to murder. Another reason why I don’t support abortion is because it can harm the mother as well. You are highly risking the mother’s life and affecting her. Not only does it have an effect on the USA but, it affects other countries as well like Spain. According to psychiatrist and member of the Right to Life Committee, Carmen Gà ³mez-Lavà ­n states that: â€Å"Sixty five percent of women who abort suffer symptoms of post-traumatic stress syndrome after undergoing the procedure.† Many women are regretting that choice around the world making it a controversial issue.

Haiti Earthquake Essay

Haiti is situated in Hispaniola in the Caribbean. Hispaniola, which consists of two countries Dominican Republic and Haiti itself. Haiti is the poorest country in the Western Hemisphere and it is the 145th poorest country the world. 80% of its 9.7 million people live below the poverty line. The Haitian earthquake occurred on the 12th January 2010; it left the country in devastation. The Social impacts of this earthquake left people homeless, the Haitian homes were not earthquake resistant as this was the biggest earthquake that Hispaniola has had so they did not prepare for it , the last earthquake occurred in Dominican Republic. The quake didn’t only leave the country either dead or injured it also brought back cholera a disease that the country hadn’t seen for a century this was because of the wrecked water treatment systems and crowded conditions it had spread quickly. Food shortage was also a side effect to the Haitian earthquake as staple crops like maize, plantains and bananas had been affected by the earthquakes mainly by the dust or being squashed, which means Haiti had to rely even more on increasingly expensive food imports that they couldn’t afford as country. Injuries and deaths was a big impact as the population went down .The death total tolls topped 200,000 a number of bodies were found under buildings and injuries were caused, fire fighters tried to retrieve many of these people, some survived but some sadly lost their lives. Another side effect after the devastation of Haiti was more crime as 3000 prisoners escaped. After the earthquake, orphans were also formed as parents of young children died and children were left homeless, parentless school less as the construction of the school wasn’t earthquake resistant each and every school in Haiti was destroyed. Life expectancy also went lower to 62 years and 7 months only. No residents couldn’t be aided without clean drinking water and dead bodies rotting in the hot sun the risk of life threatening diseases were expected. Economic Impacts was to do with government, the cost to rebuild and how Haiti was 145th poorest country in the world so they had no money to rebuild. Death tolls topped 200,000 and reliable industries and  structures were destroyed, leaving the nation in a tough situation. Haiti had never been known as a wealthy country. The homes of people were destroyed and job places were destroyed, so nobody could work, so no money could be made in the country therefore there was no income for the residents to rely on to rebuild the nation. Haiti had no chance to rebuild the country with their income in 2010. It is been no different three years later in 2014. In 2009 Haiti’s GDP stood at $11.9 billion compared to $11.6 billion in 2008. The population in Haiti increases by 2% of the total population of 10 million every single year. This made the country less rich because they didn’t have enough income for such large number people for the government to rebuild homes, more schools etc. Shops and businesses were destroyed. Looting had to take place. Damage to transport and communication links made trade became very difficult. Environmental impacts were outcomes of the earthquake to the environment. Farmers areas had been destroyed no crops could be grown due the dust and the destruction of the country. Air was also a victim to this disaster as it was polluted by the dust of the buildings and that collapsed and water was affected as chemicals and spillages from collapsed buildings oil had leaked out of damaged storage facilities into water which made it poisoned. The Earthquake reduced Haiti’s forest cover from 60% per cent to less than 2 per cent today. Today the population in Haiti has increased to 10.32million people. To avoid any further destruction to the country in future they should consider making their homes earthquake resistant and the country less populated to avoid a poor country. The number of people living in camps decreased from 1.5 million to 145,403 today, allowing over one million people to return home. More than 11,000 families have now been relocated, allowing the closure of 50 temporary camps. UNDP has been a major help to Haiti to help rebuild their small nation.UNDP is a charity that helps affected countries like Haiti. Key words Definitions. Earthquakes: Sudden release of energy through the earth’s crust in the form of waves. Tension builds up within the crust as convectional forces in the mantle try to move the plates above but are prevented from doing so by friction between plates. When friction is overcome, an earthquake occurs.  Social Impacts: Social impact is the effect of an activity on the social fabric of the community and well-being of individuals and families Convectional: Transfer of heat in a gas or liquid by upward movement of the hotter, less dense portion. Cholera: Cholera is an infection of the intestines. People get it from drinking water or eating food that’s contaminated with a type of bacteria called Vibrio cholera. Food Imports: Food imported from other countries Life expectancy: How long you are expected to live for Economic Impacts: Impacts that have affected the country’s money GDP: Gross Domestic Product. Population: All the inhabitants of a particular place Incomes: Money received. Looting: Stealing from unguarded homes or businesses Environmental Impacts: Impacts to do with Environment affecting the Landscape UNDP: United Nation Development Programme is a charity. Convectional: Final way that heat is transferred from one place to another is convection

Counselor Interviews

Ethics in the field of marital and family psychology is a very sensitive subject to both the clientele treated and the counselors. The issue of ethics as it pertains to marital and family counseling can create barriers and obstacles preventing clients from being able to fully trust the counselor.Other ethical concerns vary from whether or not to inform a parent of their child’s admitted illegal drug use to that of having a client who divulges having a life-threatening sexually transmitted disease but does not wish to have their spouse informed. Different accredited psychiatric associations have developed and implemented a defined code of ethics upon which each participating member is responsible in upholding (ACA, 2005; Leong, 2008)). Education and training for licensed counselors serve as a platform to provide answers to ethical dilemmas, however; it is up to the individual counselor as to how he or she chooses to respond.Chase and Gina provide marital and family counseling t o a variety of individuals. Chase works for a private mental health group and has been practicing for the last eight years. Gina is a licensed counselor working for a public mental health services organization. She has been employed at the same office for the last fourteen years. As professional counselors, both Chase and Gina indicate that the defined code of ethics outlined by the American Counseling Association (ACA) serves as a major tool of ethical reference (personal communication, May 18, 2010; ACA, 2005).Ethical Dilemmas I. Chase He was providing marital counseling for a very troubled couple (personal communication, May 18, 2010). The couple had entered into marital counseling because of issues of trust, mistrust, and possible infidelity. The wife was asserting that her husband had PSYCHOLOGY 3 been unfaithful. One evening after work, Chase stopped by the local grocery store. After pulling in he noticed a couple engaged in a very passionate kiss.Much to his surprise, he disc overed that the female involved in the kiss was in fact the accusing wife whom he was currently counseling. She immediately disengaged from kissing her male companion after she recognized her counselor. At the next counseling session, the married couple indicated that the wife had admitted to her infidelities. The husband asserted that he had already filed for divorce, but he wanted to inform the counselor in person and request that his counseling continue on an individual basis. The wife asserted that she, too, wished to continue with individual therapy.As a result, Chase declined to provide the requested individual therapy, but did provide them each with referrals. His decision to do so was based on the probability of being called as a potential witness in the pending divorce proceedings (Hecker & Wetchler, 2003). II. Gina A memorable case of ethics for Gina involved a mother and her three teenage children. The family had been referred for services via the local family court follo wing a very difficult divorce and custody battle in which the husband, and father to the children, had just left.The mother had been diagnosed with Bipolar I over three years ago, but she had great difficulty in getting her manic episodes under control. As a result, her children had to be placed into foster care in order to protect their safety and well-being. After much therapy and many medication changes, the mother was deemed well enough to be a fit parent and was awarded custody. At a family session, the counselor noticed that the mother was acting out of sorts. She was extremely talkative but was not making much sense.She rambled from one subject to the next and was unable to sit down, all the while walking and pacing around the room. The counselor excused PSYCHOLOGY 4 herself from the room citing that she had to check on something, and she went and retrieved one of her supervising colleagues. He re-entered the session and was properly introduced. Gina felt it best if the child ren were not present at this particular juncture, so she invited the children to wait in an adjoining office where they could watch television.The oldest child indicated that his mom was doing it again; referencing the manic episode. Gina and her supervisor asked the mother if she was still taking her medications. The mother responded that she had discontinued her medications because they made her feel too tired and too groggy which interfered with her being able to take care of her children. The mother then questioned the counselors as to why there were so many bugs crawling on the walls. Gina then asked the mother if she would be willing to go to the hospital for a day or two in order to get her medications regulated. The mother refused.Gina chose to have the mother involuntarily committed as her mania and delusions provided that she could be of harm not only to herself but to her minor children as well (Corey, Corey, & Callanan, 2007). While issues involving ethics often seems to center around the function and professional abilities of the counselor, they also come from the client (Pope & Vasquez, 2007). Some clients are very concerned over the issues of confidentiality. This can lead both the counselor and the client to a dead end if the client does not trust the counselor enough to support his or her privacy.Some clients will test the ethical boundaries of the counselor as a means for determining the level of trust to be bestowed on the counselor. This is especially true in the ethical dilemma faced by Chase. In Gina’s case, she was faced with the issue of protecting the physical and mental well-being of her clients, the entire family. Involuntary commitment is usually a last PSYCHOLOGY 5 resort for counselors who are trying to help their clients.In rare instances, some clients will hinder the counselor with unwelcomed sexual advances. Counselors like Gina and Chase received much training from their respected secondary educational institutions of l earning. This training and education was furthered during their graduate studies. Both counselors, however, explain that face-to-face experience is sometimes the best educator. It has been suggested that when an ethical dilemma is difficult to resolve, the best and most absolute measure to take is to consult with a supervising colleague.Other professional colleagues in the field may have already encountered a similar situation or know of someone that was involved in a similar dilemma (Kottler & Shepard, 2007). Ethical dilemmas will continue to plague and confuse psychiatric professionals. Clients will invariably continue raising ethical questions whether deliberately or unknowingly. Organizations like the American Counseling Association have attempted to define and outline a specific list of possible problems with possible solutions.Experience combined with education and training offer recourse to counselors whose dilemma may be more difficult to resolve than referring to the curren tly endorsed code of ethics. In the meantime, counselors will dutifully stand by their clientele and support their mental well-being, which is ultimately the most important ethic of all. References American Counseling Association (ACA). (2005). Ethics. Retrieved from http://www. counseling. org/Resources/CodeOfEthics/TP/Home/CT2. aspx Corey, G. , Corey, M. , & Callanan, P. (2007).Issues and ethics in the helping profession (7th ed. ). Belmont, CA: Cengage Learning. Hecker, L. , & Wetchler, J. (2003). An introduction to marriage and family therapy. Binghamton, NY: Haworth Clinical Practice Press. Kottler, J. , & Shepard, D. (2007). Introduction to counseling: voices from the field (6th ed. ). Belmont, CA: Cengage Learning. Leong, F. (2008). Encyclopedia of counseling. Thousand Oaks, CA: SAGE Publications, Inc. Pope, K. , & Vasquez, M. (2007). Ethics in psychotherapy and counseling: a practical guide (3rd ed. ). San Francisco, CA: Jossey-Bass.

Impact of customer motivation on profitability of financial Essay

Impact of customer motivation on profitability of financial institution in Oman - Essay Example Without these people this work would not have come to a smooth completion. May the Almighty Allah bless you all and protect you. Research findings have potent that customer motivation is an essential ingredient in the performance of a financial institution all over the world. It has been shown by business research that well satisfied customer’s guarantees at least 2% increment in business profitability by the end of every trading year. Customer satisfaction reduces the cost of business operations on advertizing by over 5% every year according to research findings. This is because a satisfied customer is an advertisement to a business by itself. This research study is aimed at finding the motivational tools used by financial institutions in Oman in achieving their financial objectives. The objective of this study is to evaluate customer motivation techniques in Oman banks and other financial institutions. It focuses on the influences of these motivations to the achievement of these institutions goals and objectives. Business experts have agreed to the fact that businesses that invest in customer motivat ion more often than not makes high profits than those that do not. Over a long time financial institutions have adopted the idea of treating customers as assets. This has therefore necessitated the need to measure the value of the customer and the value customer by financial institutions. This also has provided several institutions with the need to identify opportunities for the growth of the customer value and the return of investment on customer base and loyalty to an institution. Such findings often are seen as the basis of employee actions in the creation of the values that attracted and increased the customer base in an institution. The achievement of such objective requires the development of appropriate incentive

Human Resource in context Essay Example | Topics and Well Written Essays - 2000 words - 1

Human Resource in context - Essay Example Instead, it should be understood that changes with respect to the way in which businesses integrate with one another and with respect to how they manage the necessary inputs that are required for producing a given good or service have also shifted dramatically. As a function of seeking to apply this to a relevant understanding of human resources, the following analysis will engage in a discussion that is focused on the growth and evolution that human resource management has taken over the past several decades. Ultimately, the following analysis will be split into two main parts. The first part will provide a running commentary in brief history with respect to the growth and development of strategic human resources as compared to traditional human resource management. Likewise, the second section of the analysis will be concentric upon analyzing the following three models: the Bach model, the Ulrich model, and the Guest model. By analyzing and discussing each of these three models of human resource integration, the analysis will seek to provide the reader with a running commentary regarding the proscriptions that these analysts denote as well as potential criticisms that are inherent within their approach. Before delving in to an interpretation of these three theorists that were listed within the introduction, it is necessary to engage with a primary understanding for why a gradual shift between human resource management towards strategic human resource management has been evidenced over the past several decades. As was at alluded to within the introduction, the underlying rationale behind this has to do with the fact that human resources, as a general practice throughout the globe, has slowly shifted from seeking to promote the best interests of the individual employee towards seeking to promote the best interests of the firm and strategic goals that it hopes to accomplish (Ananthram & Nankervis, A 2013). This is not to say that

Software testing Essay Example | Topics and Well Written Essays - 1000 words

Software testing - Essay Example It is the duty of the programmer to select a feasible technique which is available at the time of test so that the required information about the application can be obtained (Savenkov, 2008). The test does not only give objective view on the risks but also on the quality of that given product that is being developed. According to Meyer (2008), software testing can be done immediately an executable application is available. In most instances, the approach which is being used in the software development process will dictate when the testing will be done and how it will be carried out. When the phased process is being used by the developers, then tests will be run and done immediately after the definition of the system requirements. On the other hand, when the Agile approach is being used, the programming process and the testing are done concurrently. During designing and building of an application, the programmer may make mistakes in causing defects. Defects are the flaws that are found in the software. When the results obtained when the application is executed deviates from what was expected, then it is an indication that there are defects in that particular software. It implies that any kind of deviation from the specifications that are given at the beginning of the design and development process will result in defects. On the other hand, when software does not meet the needs and expectations of the end users, then it can be said that it has carrying bugs. The bugs may be caused by error in logic or coding (Rodrà ­guez, Llana & Rabanal, 2014). Thus, the testing process is done with the intention of unraveling the bugs and defects. When the tests yield a large number of errors and defects then it will be referred to as a Buggy software. Edsger Dijkstra, a key figure in the field of computer science claimed that the software testing does not show the absence of bugs and faults but

Business Perpetuates Rather Than Reduces Inequality in the Society Essay

Business Perpetuates Rather Than Reduces Inequality in the Society - Essay Example This to a great extent has not been the case; in fact in many cases business has perpetuated inequality in the society. These inequalities are mainly manifested when it comes to the personnel in the business organization. The inequality comes in three major regimes; gender, class and race. This paper discusses how business increases inequality in the society rather than reducing it. Discussion First I will define the inequalities that occur in business organizations. As stated earlier the main ones are class, race and gender. Class refers to the differences in control over and access to the resources of the business organization. Class differences are manifested during employment and the wages that are paid. The hierarchies that may be created in organizations may create a wide gap between the top management of the business organization and the workers at the bottom. In large corporations the Chief executive officers sit at the top and wield more power than other workers in the busin ess. Such class difference might not be experienced in small businesses but still the owner or boss has class power over employees. Gender inequality is seen in the difference in beliefs of identities of men and women. Despite efforts to try to close the gender gap in business organizations, most top positions in organization management are still held by men while the low white collar positions like clerks and secretaries are dominantly held by women. Supervisory duties have always been assigned to men in many business organizations. This brings about gender inequality because men and women are not treated equally (Smith 2002). Race inequality comes about because of differences in physical characteristics, oppression, culture and historical domination justified by the underlying beliefs. Businesses owned by certain races in some cases discriminate other races when it comes to employment. They might fail completely to employ the other races or they may employ them and give them junio r positions. There are other differences that might be the base for inequality in business organizations. These include sexuality, religion, physical disability and age. Some business organizations may discriminate against the homosexuals when it comes to employment. There are also cases where certain religions have been discriminated in business organizations. These differences might be vital but they do not carry more weight like gender, race and class in creating inequality. The main intention of business organizations is to make profits (Banerjee 2012). The requirements that are placed for work ensure that the organization does realize profits. These requirements may cause inequality between genders and classes. In a business organization work is designed in favour of men who are totally dedicated to earn a living and do not have other responsibilities for family demands or children. Eight hours of continuous working, giving the work maximum attention, arrival on time and being able to work for extra hours if need arises are some of the general requirements for employees in business organizations. Since it is mostly the workers at the lower level who perform duties that are vital for the realization of profit for the business, it is not easy to relax these requirements for them. On the other hand, the top management may bend these rules for their members. A manager for the business organization may work in the organization on part time basis, may not be required to arrive early, he may also be undertaking other business and is rarely required to work for extra hours. This is not true for a junior employee. Since it is the top management

Recommendations for a Company Case Study Example | Topics and Well Written Essays - 1250 words

Recommendations for a Company - Case Study Example Your firm is rather new in the market. Still, it should be carefully structured and monitored so that failures are identified early and appropriate solutions are given. Most important, the time spent on recovering from failures should be minimized otherwise there would be no time left for focusing on the firm’s expansion, a problem that you have already faced. As a leader, you have to emphasize on keeping the firm’s productivity at high levels (Schermerhorn 2011). You also have to ensure that the resources available are used appropriately so that organizational performance is high as possible (Schermerhorn 2011). In general, the management of organizations is based on four, key, functions: ‘a) planning, b) organizing, c) leading and d) controlling’ (Daft & Marcic 2012, p.9). This means that the leader who aims to secure the success of his business has to be able to respond to the demands of all the above management functions. Apart from the above functions, of particular importance for modern organizations is ‘the achievement of organizational goals’ (Dyck & Neubert 2008, p.7). ... In this way, the mistakes made will be identified and measures can be proposed for avoiding similar problems in the future. In regard to the mission statement of the organization the following comments could be made: a) although the mission statement responds to a basic need of the local market, i.e. the need for convenient accounting services, it seems to suffer at the following point: it does not refer, either directly or indirectly, to credibility, as a criterion of the services provided by the organization. In the specific sector, credibility is quite important at the level that any failure could lead to high penalties for the customer/ taxpayer. Therefore, the firm’s mission statement could be possible alternated. The phrase: ‘Credible management of your finances’ could be possible preferred instead of the firm’s existing mission statement: ‘Have laptop, will travel’; b) in its current form, the firm’s mission statement is related t o another problem: the mission statement is not supported by appropriate strategies, so that the statement’s enforcement becomes problematic. As noted above, planning is one of the key management functions (Daft & Marcic 2012). This means that each firm’s leader has the responsibility for the identification and the promotion of the firm’s mission statement, as also of the firm’s strategies and ethical rules. This means that you have to take measures for ensuring that the mission statement reflects the organization’s capabilities, as revealed through the firm’s performance. At the same time, you need to ensure that the firm is able to respond to the challenges that the above mission statement sets, i.e. the provision

Review and critically analyze 2 related articles Essay

Review and critically analyze 2 related articles - Essay Example Interviews were conducted and relevant documents were gathered by the researcher on finding out the school leaders’ role on recognizing, promoting, and utilizing the school immigrants’ diverse cultural backgrounds. The result of the study shows that majority of the school leaders recognize the diversity but does not do well in the promotion and utilization of such. With that, the researcher recommended several action steps on how to increase the promotion and utilization of the foreign immigrants’ diversity and how they can be incorporated into their school programs, both in the academe and in the extra-curricular activities. The second study was entitled â€Å"The Impact of a Multicultural Training Program on Adolescents’ Understanding of Cultural Awareness† (Wynn, Hart, Wilburn, Weaver, Wilburn, n.d.). Its objective was to determine if a particular pro-diversity program had significant impact to its participants. The study used a quantitative approach where it invited a particular group of teen students who will be participants of the program and another group who will not be part of the pro-diversity program. The study aims to find out if the program will have positive impact on the awareness and respect of adolescent teens to people of different backgrounds. Similar survey sheets were filled out by both groups before and after the program. The results were gathered and analyzed. It showed significant increase of diversity awareness to the group who attended the program as compared to the group who were not part of the program. Statistical methods were used to support the significance of the results. Both studies were oriented towards the road to promotion of cultural diversity but the impact of their results differs. The first study, which utilized the qualitative approach, enabled the researcher to conclude that there is a significant need to address the lack of diversity promotion in schools and was able to

Unsymmetrical Bending of a Cantilever Lab Report

Unsymmetrical Bending of a Cantilever - Lab Report Example The equipment was set up as shown in the laboratory manual. The two rearward were loosened and the inner two datum pegs made to contact by setting the angle between the two indicators at 900. One of the specimens was selected and fitted in the bottom chuck with the top chuck fitted with the top of the specimen and the extension piece to the bottom chuck. The cord was then placed on the groove and passed over the sliding pulley. The specimen was then rotated after undoing the top chuck. The indicators were allowed to travel 10 mm forward and 3 mm backward. The frame was tapped to reduce friction and loads applied in 100 g increments upto 500 g on the end of the cord. The resulting deflectins were recorded under Head angle: 0 °Ã¢â‚¬â„¢ title. The procedure was repeated while rotating the specimen clockwise 22.5 ° while tightening. By using dU/dP  and  dV/dP  as  a  point’s  coordinate, the points therein formed the Mohr’s circle as shown in the results. From the circle, the IX and IY were calculated for the experiment and compared to the theoretical calculation. Further, the graph of U and V (mm) against the pulling mass was used to determine the influence of the readings on load’s eccentricity. This graph was useful in finding the position at which the readings of the two indicators were equal. From this, the shear center was established by determining the intersection point. In which case, whenever the load is placed at the intersection point (shear center), the beam does not twist, since the two indicators’ readings are equal (Ross, 2009, 198). In order to verify the completeness of the results, hand calculations were done and then compared with the theoretical values. In which case, the distance between shear center and line L was calculated to confirm the accuracy of the results. However, there was a difference that can be

The Two Frogs Essay Example for Free

The Two Frogs Essay Once upon a time in the country of Japan there lived two frogs, one of whom made his home in a ditch near the town of Osaka, on the sea coast, while the other dwelt in a clear little stream which ran through the city of Kioto. At such a great distance apart, they had never even heard of each other; but, funnily enough, the idea came into both their heads at once that they should like to see a little of the world, and the frog who lived at Kioto wanted to visit Osaka, and the frog who lived at Osaka wished to go to Kioto, where the great Mikado had his palace. So one fine morning in the spring they both set out along the road that led from Kioto to Osaka, one from one end and the other from the other. The journey was more tiring than they expected, for they did not know much about travelling, and half way between the two towns there arose a mountain which had to be climbed. It took them a long time and a great many hops to reach the top, but there they were at last, and what was the surprise of each to see another frog before him! They looked at each other for a moment without speaking, and then fell into conversation, explaining the cause of their meeting so far from their homes. It was delightful to find that they both felt the same wishto learn a little more of their native countryand as there was no sort of hurry they stretched themselves out in a cool, damp place, and agreed that they would have a good rest before they parted to go their ways. What a pity we are not bigger, said the Osaka frog; for then we could see both towns from here, and tell if it is worth our while going on. Oh, that is easily managed, returned the Kioto frog. We have only got to stand up on our hind legs, and hold on to each other, and then we can each look at the town he is travelling to. This idea pleased the Osaka frog so much that he at once jumped up and put his front paws on the shoulders of his friend, who had risen also. There they both stood, stretching themselves as high as they could, and holding each other tightly, so that they might not fall down. The Kioto frog turned his nose towards Osaka, and the Osaka frog turned his nose towards Kioto; but the foolish things forgot that when they stood up their great eyes lay in the backs of their heads, and that though their noses might point to the places to which they wanted to go their eyes beheld the places from which they had come. Dear me! cried the Osaka frog, Kioto is exactly like Osaka. It is certainly not worth such a long journey. I shall go home! If I had had any idea that Osaka was only a copy of Kioto I should never have travelled all this way, exclaimed the frog from Kioto, and as he spoke he took his hands from his friends shoulders, and they both fell down on the grass. Then they took a polite farewell of each other, and set off for home again, and to the end of their lives they believed that Osaka and Kioto, which are as different to look at as two towns can be, were as like as two peas. [Japanische Marchen. ]Â   This story was extracted from the Project Gutenburg e-text of The Violet Fairy Book, edited by Andrew Lang. The pictures to go with it were posted on Usenet several years ago, and I dont have any copyright or attribution information for them.

Cmi Case Study Essay Example for Free

Cmi Case Study Essay First of all, the company should apply a patent for this new cushion pad. Since it is not a very advanced technology, if it goes public without having a patent, competitors must copy this technology. Therefore, the company should get the patent as soon as possible to ensure that it will be the only supplier of this technology and hence make the maximum profit. After that, to price this product, the company should apply the concept of perceived value to customers and make sure customers perceive the value. A set of statistics taken from the Colerick Test: Basic Calculation The price of an 11.5 inch asbestos pad is $3. During the Colerick Test, Colerick cost is $50*20=$1000, since 6 sets of new pad are used. $1000/6 = $166.67 can be assumed for the cost of each set of new pad. The job required 300 55-foot piles driven 50 feet into the ground. Albestos pads took 20 minutes to do so and 20*20 = 400 extra minutes for change. Meanwhile, the new pads only took 15 minutes and 4 minutes for change. Therefore, (420-19)/60 = 6.68 hours were saved. Since the cost per hour is $100, Colerick could at least save $668/6 = $111.33 per set of new cushion. Therefore, according to the statistics from the Colerick case, the new cushion should price at least for $166.67+$111.33 = $278. The above calculation has omitted the value of time and efficiency. If those factors are also taken into account, the price can even be higher. Moreover, the company should take the option to purchase the $50,000 permanent tooling. It is because much cost can be reduced. Take the 11.5 inch pad as example, $78.94 can be reduced from the cost per unit. It is estimated that the company can get back $50000 within a short period of time. Conclusion CMI’s pads definitely will be the market leader in the industry as it is innovative with high efficiency. Getting patent for this pad will ensure the growth profitability of CMI. In this case, perceived value pricing is used as the pad has more to offer than conventional asbestos.

Amway Design Advertising Marketing Essay

Amway Design Advertising Marketing Essay Introduction Amway was founded in 1959 by two entrepreneurs Jay Van Andel  and  Richard DeVos. Amway is a direct selling company based in Ada, Michigan, United States. It is the world largest direct selling company and manufacturer that uses network marketing business model. The company is selling a range of products, mainly in fast moving consumer goods (FMCG) and also a range of other products. Its products lines include home care products, personal care products, jewellery, electronics, Nutrilite dietary supplements, water purifiers, air purifiers, insurance and cosmetics. Figure 1: Logo of Amway Source: Amway.com Figure 2: Jay Van Andel   Richard DeVos source: Amway.com Figure 3: Multi level marketing source: stock image Although Amway adapts its business model slightly different from market to market however the main marketing strategy still involve the combination of  direct selling  with a  multi-level marketing  strategy. Direct selling defined by Belch as the direct personal presentation, demonstration, and sale of products and services to consumers, generally in their homes or at their jobs (Belch 2006). Besides multi-level marketing also called in different ways by different scholars network marketing (Pratt, Rosa, Josà © 2003) (Cahn, 2006), direct selling (Merilee, 1999), referral marketing (Higgs; Smith, 2007). The distributors under the company as an agent will get rewards for selling products and for sponsoring others who do the same. The bigger of the agent business grows will have the same affect on the rewards. According to the official website of Amway, it conducts business through a number of affiliated companies in more than ninety countries and territories around the world (Amway UK 2009).  It is ranked by  Forbes online source business, financial news and analysis as one of the largest private companies in the United States in the year of 2008 (Forbes 2008)  and by  Deloitte Touche Tohmatsu as one of the largest retailers in the world. The vision of Amway Company is we work each and every day to help people live better lives. We achieve our vision by helping people everywhere discover their potential and achieve their goals by offering better products and opportunities for the future, and by sharing generously with the global community (Amway 2009).   Amway business model is based on the Amway Business Owner Compensation Plan can be descript as a low-risk, low-cost business opportunity that is open to everyone (Amway 2009).   Following paragraphs will evaluate the key strategic factors that have generated success for this business and also being a successful entrepreneurial venture. The concept of entrepreneurship can be divided in to five divisions begin with entrepreneur traits, creativity, innovation, business planning and  growth management (Davison, 2006). These five concepts are the characteristics of an entrepreneur and the business. Key strategic success factors is the combination from all division of the business, different areas of Amway will be discussed on how it is a successful business. Key strategy success factors There are differences to describe and displayed by entrepreneurs. According to Cunningham and Lischeron (1991) characteristics of an entrepreneur can be divided in to six schools of thought. The founders of Amway Jay Van Andel  and  Richard DeVos portray as the psychological characteristics school. The Psychological Characteristics School of entrepreneurship views entrepreneurs as individuals with unique values, beliefs, attitudes and needs which drive them and differentiate them from non-entrepreneurs (Cunningham and Lischeron, 1991). Two founders of Amway started the business by involve themselves in a similar multilevel marketing organisation Nutrilite Products Corporation as the distributors. Further on with the strong human network that they have and formed  The American Way Association business to able them to expend their business and also look for additional products to market. When the business growths stronger there take over different companies and also have their ow n manufacturers. The business keeps on growing with the multilevel marketing system in different countries. They believe in the values that the business can bring to them and have the attitudes that driven them to become successful entrepreneurs. The ability of creativity and innovation will become an advantages for entrepreneur in differentiate their business with others. Schumpeter (1934) mention that entrepreneurship is the realisation of new factor combinations also can be understood as innovation in business. He point out that it is about new products, new services, new raw material sources, new production methods, new markets, new forms of organization. Amway committed themselves into innovation and research. The company has produced more than 800 patents granted and more than 600 patents pending. Throughout the year Amway company has been recognized in their business performance that includes manufacturing excellence, environmental concern, and commitment to safety and health (Amway global, 2010). Figure 4: Basic design school model, Mintzberg 2000 Figure 5: Products range Figure 6 : Amways supply Chain Business plan is the first stage for a business; basic design school model (Mintzberg 2000) is a great model to evaluate a business plan. In the initial stage of the model by looking into the external appraisal this is to examine the external elements influences the entrepreneurs strategy option. There is a huge demand on the FMCG, commodities and also dietary supplements market that with the customer groups from all levels and ages. Although there are lot of big players in this sector, but with the unique multilevel marketing approach it became a strong competitive company. Threats and opportunities in the environment  is one of the important element is the Basic design school model. The threats and opportunities of Amway will be explained as an entrepreneurial point of view. Begin by presenting the first opportunity of the business; from a lager scope China and India are the two countries that with a large scale of market share. From a larger scale the opportunity that the company gains as China remains the core opportunity with the huge market. In the year 1998 Amway was one of the direct selling company that banned by government of China to operate in the country. However in December 2006 Amway was one of the first companies to receive a license to resume direct sales by chinas ministry of commerce. The rules and regulation that keep on changing by different countries will bring both threats and opportunities time by time. Second from a smaller scale based on recent economic recession has presented Amway with an opportunity to increase their income as its Independent Business Operators (IBOs) through their Amway sales at the same time it also provide an opportunity for individual to recruit new IBOs to join the business to be the same in this economic situation. Besides opportunities there are also threats to be considered as an entrepreneur. In a weak economic with high unemployment there will be an increase in the recruitment in the new IBOs however this is still subject to weak retail sales. Somehow the IBOs may turn away from Amway when they are unable to generate sufficient revenue. The big players in the FMCG market such as PG and LOreal consolidated share by acquisition over the review period, and the competitive environment for Amway became more aggressive. Besides With recent consolidation among standard distributed VDS brands. Amway is facing increasing competition from non-direct sellers (Euromonitor International, 2009). The key success factors in the marketing of Amway that act as the most important method to generate the rapid grow of the company. In most of the countries with the Amway business, the company will provide support for it IBOs. Because of the nature of MLM, the number of IBOs of Amway will be multiplied in a short period of time. Through the support from the company, it will provide training and educating system about Amway business. The purpose is to persuade them to follow the philosophy regards to the method of performing in the business. Besides, there are also materials to support the business for example information in CD, books and events to promote the business and also as a motivation factor. The first point is about Amway have a group of loyalty consumer that are the group of distributors. IBOs of the company with the concept of building up their business and intend to buy and use the products themselves. The group of IBOs will be influenced to a great extent by the community as well as they are constantly encouraged to try the product in advance, before selling it with a better understanding and knowledge of the new products (Wotruba, 1990). Second point a strong word of mouth created around the Amway community and this will influence friends and relative of the consumer, the IBOs expected to have the similar influences of sharing tastes and interests (Chen et al 1998). The recommendations from the opinion leader would be trusted and acceptable. Following with the judgments of the product, the quality of the product has been acknowledges to be with high standard. Specific support and training from the supplier and products manual builds positive perception and confident of the products. The price of the products is consider expensive, however the high prices are justified on the basis of quality and the usage which involves lower cost compare with products from other company with the similar function ability. Aggressive on New products launch and promotions from time to time by the company has generated increase in sales for the company. The promotion will give the IBOs to push the products out to the market to gain the benefits from it. A new launch of products will provide the IBOs with new opportunity to introduce it to their customers. One of the big different between the conventional business like PG compare with Amway is, Amway did not need to spend huge among of money to invest in the distribution channels and the mass advertising. These give the company an advantage in the spread of advertising and marketing cost over the volume, this result in a lower unit cost and more competitive prices. The strength of the company came from a strong presence in the emerging markets, notably China, Russia and India, Amway is well positioned to benefit from the strong growth anticipated in these markets over the 2008- 2013 period. (Euromonitor International, 2009) On the other hand, the weakness of the company is because direct sales has a poor image in Western markets. Amway has been accused in the past of failing to support its IBOs. While the company has defended itself against these claims, damage has been done to its reputation. Figure 7 : Logo of OneBYOne campaign Figure 8: Logo of unicef Amway practices a strong social responsibility and it recognise as being a good corporate citizen. Amway has a global campaign to help children named OneBYOne. The campaign illustrates the idea of making a difference in childrens lives one step at a time and it is part of an umbrella cause to improve the wellbeing of children worldwide (The Time 100, 2010). In the European part Amway Europe has work together with the United Nations Childrens Fund (UNICEF), to support the global champion for childrens right. It recognises the importance of building good working relationships with UNICEFs National Committees in each market in order to rollout fundraising programmes to Amways IBOs and their customers. (The Time 100, 2010) Figure 9 : Economies of scale spreading costs in advertising Figure 10 : Growth Stages Churchill and Lewis (1992) Entrepreneurs business growth can be explained into five stages of existence, survival, success, take ­off, and maturity (Churchill and Lewis, 1992). As a whole the Amway business is in a maturity stage, with the long history of the cooperation and also business worldwide. However because of the unique business approach, business will repeat the process of business growth in newly opened market. The consistency performance of the Amway business will lead the company to maintain in the business stability in the maturity stage. Conclusion After discussion, explanation and evaluation about the direct selling company from different perspectives in entrepreneurial, business, marketing and social responsibility. All these elements have sum up and became the key strategic factors that have generated success for the Amway Company. Entrepreneurship is a process that keeps on developing,x different challenges will come a head in the future and the entrepreneur will need to be prepared to face the challenges.